How to maximize your inbox delivery rate
Inbox maximization refers to ways in which you can optimize the number of e-mails that actually make it to the recipient and, most importantly, are read. While the concept is simple, putting an effective strategy into practice is far more complex. When it comes right down to it, the success of any e-mail campaign hinges on a thorough understanding of inbox maximization. After all, it doesn’t matter if you have an irresistible offer, or an e-mail ripe with invaluable information, if no one actually opens your e-mail it’s useless. MailPropeller.com can help institute a foolproof – and fail proof – system.
Since open rates and conversion rates depend on inbox maximization, a clean server is essential. This means if spam (unsolicited bulk e-mail) was ever sent from your IP address (Internet Protocol Address) before, it will have raised flags at the ISP (Internet Service Provider) level and your e-mails will most likely be disregarded either by going to the recipient’s junk mail or not making it there at all.
If you are not sure if spam was sent from your IP before, you can check it against a blacklist such as http://www.mxtoolbox.com/blacklists.aspx. Be sure that you check every IP address of any computers/servers that are sending mail on your behalf. Should you come up on any blacklist you must contact the company who blacklisted you and attempt to resolve it with them. Or, if they blacklisted you due to a server misconfiguration, ensure that your server is configured properly and contact them to be removed – although some companies may remove you automatically.
This said, it may not be practical to contact every ISP in the world to have them give you a second chance. It could very well be most pragmatic to simply seek a fresh start. In other words, secure a new IP. MailPropeller.com ensures we have a pristine IP history and that we are not listed on any blacklists, thereby getting your e-mails where they should be and maximizing your inbox open/read rates.
In addition to your IP, you will also want to make sure your domain name is clean. Again, if spam was sent from your domain in the past, it will have raised flags at ISP level and your open/conversion rates will suffer.