How to maximize your double opt-in
Our success lies in a technically intricate yet equally user-friendly landing page. The landing page includes a section called the 'relative section' which consists of a reminder of why they subscribed in a manner which is consistent with the method that captured them. Hence why it is labelled the ‘relative section’: It allows the page to relate directly to the user. For instance, the same color scheme and image of the capture are employed, so the recipient feels comfort, familiarity and trust. The message within this relative section informs the user that further action is required. Below the relative section is a list of instructions on how to locate their e-mail, and find their activation link. We display different variations of these instructions for Gmail, Yahoo! and MS Live accounts. If a user did not submit an address from any of those accounts, it will display instructions for Outlook by default. By giving them a link to their e-mail provider right below their relative section, it makes it extremely easy for them to get to their inbox right away. The ‘From’ name and ‘Subject’ of the e-mail are clearly outlined in the description, as are instructions for how to pull the e-mail out of their spam folder, just in case.
There is nothing simple about e-mail marketing, but MailPropeller is here to ensure you are correctly employing a Double Opt-In strategy and ultimately getting your message to potential customers.